Within advertising and marketing, industry trade associations have long represented specific groups of expertise and helped craft a more innovative and efficient future for their memberships. In this discussion, the top trade association executives from the ANA, 4As and IAB come together to review the key trends and critical initiatives for the year ahead.
With four of every five US digital display ad dollars transacting programmatically, automated ad buying and selling is clearly here to stay. This session will explore eMarketer’s latest forecast for programmatic ad spending across channels (display, TV, mobile and more) and highlight the major factors expected to influence buyers and sellers in the next 24 months.
A top brand marketer takes the stage to discuss the year ahead and what’s most important to the marketing leader when it comes to the nexus of marketing and technology.
Worth more than $2.3 trillion combined, the big four (Apple, Amazon, Facebook, and Google) continue to grab share from media companies, brands, and retailers. Scott Galloway, Professor of Marketing at the NYU Stern School of Business, and Founder of L2, will showcase how the traditional rules of business don’t apply to the big four and identify ways that brands and companies can fight back.